Customer Relationship Management - CRM- What is it

A Customer Relationship Management (CRM) system helps manage customer data. It supports sales management. CRM delivers, integrates and facilitates. Cloud-based CRM systems offer complete mobility when you have internet access.

The key differentiator between Fuelsoft and other software developers is that Fuelsoft is now fully integrated into Microsoft Dynamics Customer Relationship Management (CRM). The CRM application will provide a list of activities for sales operators to follow up on non-buyers and buyers. This enables a Sales Team to use an activity based, pro-active telesales software application that run on laptops, desktops as well as mobile devices such as tablets and smart phones.

It is the best way to manage the effectiveness of a sales team, monitoring activity and sales pipelines. David Kingsman, Managing Director at Fuelsoft says: “All new customers buying Fuelsoft are buying the software because of the power and flexibility of the CRM application. This is integrated into Fuelsoft and they can see that effective use of the software will increase sales. New customers are leaving other software providers and switching to Fuelsoft. It is good to know that the time and money we have spent developing the interface over the past two years is paying dividends. We have now set up our own dedicated CRM support division and use the product internally for handling all our own support calls. It is the way forward, it’s the Fuelsoft Difference”…

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